A compact and resistant lure made of reinforced ABS, and a stainless steel “wire through” construction. The high weight in relation to its volume allows it to easily reach considerable casting distances even in the most extreme situations, such as strong headwind. Thanks to the particular front dorsal fin, the internal weights partition, and the size of the lip this lure lends itself to quick retrievals. Its sinking action is very natural as well as its wobbling and the extraordinary rolling. These features make HDM90 a perfect bait for fishing on feeding frenzies or on the reefs.